1) Is “YouTube” telling or selling you something? Tobacco content on the YouTube video‐sharing website, Becky Freeman and Simon Chapman, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2598506/
This article talked about how it is difficult for tobacco companies to advertise on old-fashioned forms of media, such as the television. It goes into talking about how the tobacco companies decided to use websites such as YouTube to promote tobacco products. The researchers decided to search smoking on YouTube and it came back with the following results, “Of the first 50 videos retrieved and assessed by relevance, 24 contained cigarette smoking imagery, 2 cigar smoking imagery and 21 marijuana smoking imagery.” Through this statement it can be seen that YouTube is becoming a website that can promote tobacco usage. In the article’s concluding remarks, it says that major way of marketing tobacco is becoming the new ways in which tobacco companies are reaching its desired consumers and that since it is unregulated it is difficult to stop such advertising.
This article talked about how consumers are creating advertising for companies through user-generated content. The article conducted its research by having interviews with 17 participants. This article’s major finding was that people are more likely to trust consumers instead of producers. The article goes on to say, “the advertising potential of UGC on YouTube and blogs could be enormous.” The article says that this potential comes into play because if people see a product that they like on one of these websites then they are more likely to have a positive view of those objects.
This article was published in the New York Times and it talks about how Google decided to buy YouTube from the three founders for 1.65 billion. This article talked about the desire for ownership of YouTube because of the ability to reach consumers. This article highlighted this desire by saying, “YouTube had been coveted by virtually every big media and technology company, as they seek to tap into a generation of consumers who are viewing 100 million short videos on the site every day.” Through this quotation it is easy to understand some of the capabilities of YouTube because producers like the abundant ability to reach consumers on a daily basis.
4) Forecasting Consumer Interest in New Services using Semantic-aware Prediction Model: the Case of YouTube Clip Popularity, Luka Vrdoljak, Vedran Podobnik, and Gordan Jezic.
This article talks about the rise of YouTube from the standpoint of the producer. It highlights how YouTube brings about the possibility for producers to see how consumers react to certain services provided by their company. The article attempts to transfer YouTube clips into semantic profiles that will make it easier for companies to advertise to its consumers.
5) Connecting world youth with tobacco brands: YouTube and the Internet policy vacuum on Web 2.0, Lucy Elkin, George Thomson, and Nick Wilson. http://tobacco.cleartheair.org.hk/wp-content/uploads/2011/07/YouTube-TC-10-10.pdf
This article also talks about the tobacco industries use of the Internet as a way of reaching its consumers. The major finding in this article was, “A majority (71.2%) of the content was classified as being ‘pro- tobacco’, while 3.7% was classified as ‘anti-tobacco’ and 25.2% as ‘other’ (table 2).” This information highlights how the Internet promotes tobacco use while not being regulated by any organizations. The article goes on to show how videos of people smoking are indirect forms of marketing. The article goes on to say that there are ways for health organizations to get these videos off the Internet, but the process is both time consuming and difficult to prove.
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