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          Through technological advances there has been a widespread change in the way in which consumers access video content and this change has lead to producers trying to find new ways to advertise their products to these consumers. This website will attempt to shed some light onto the cost of surfing the website YouTube, whether it is through the constant advertisements around the area where you watch the video or the fifteen to thirty second advertisements between videos. In order to determine what people think of this form of advertising, I will be looking at the comments they made on the videos. This research topic aims to show consumers what is the cost of watching videos on YouTube. I decided that I should investigate this topic because I enjoy watching videos on YouTube and I wanted to look into what it was costing me on a daily basis. On this website, I will be examining how the change from conventional advertising to more advanced forms of advertising is changing the costs of watching videos for consumers. My research question is two-fold: (1) do consumers on YouTube mind the cost of watching videos (i.e. advertisements) and (2) does it cost more to be a consumer watching videos on the Internet or on television? For this research question, I believe that YouTube is the perfect website for this research because it has changed the ways in which advertisers reach consumers. Also, YouTube has become one of the largest websites on the Internet and it communicates its videos to consumers in large quantities on a daily basis. After this homepage, you will travel to the annotated bibliography where you will see the articles that I reviewed that dealt with consumerism and YouTube. Next, you will go to the data, methods, and ethics section where you will see a combination of archival and auto ethnography research. Then you will see my analysis of this data. Finally, you will see my concluding remarks and a reflection of my research.