Conclusion and Reflections

          In conclusion, the cost of watching shows on television is more than the cost of watching videos on the Internet. This is important because it may be a cause that will advance the switch from normal television programming to television being part of the Internet. Through my analysis I found some information that correlated to the data that I found during my literature reviews. The article Consumers’ Reliance on Product Information and Recommendation Found in UGC talks about how the user –generated content is viewed as more trustworthy than advertising generated by producers. This relates to my research because my research found that people are more likely to watch advertising on the Internet than on the television. Through my analysis, I have learned that there is multiple reasons why television is becoming obsolete. Through this analysis, it is obvious that the shortening of advertising is part of the reason television is dying because advertising on the Internet is better for both the consumer and producer. It is beneficial for the consumer because the time spent watching advertisements on the Internet is shorter then that on television. On the other hand, it is beneficial for the producers because the consumers actually watch the advertisements, whereas on television consumers do not always watch the commercials.